The Global Unified
Communications as a Service Market is expected to witness
significant growth over forecast year. Rising penetration of bringing your own
device (BYOD) in professional institutions & organizations, coupled with
high adoption of mobile devices are expected to fuel the market growth. Other
driving factors include increasing collaboration and communications technology
outsourcing and growing dependency on IP networks and services among third
party users.
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UCS is an integrated communication package that is built into one
single module. The package bundling includes real-time communication services
such as data sharing, call controlling, voice over IP (VoIP) telephony, instant
messaging, video conferencing and other package services such as SMS, email,
fax, and voicemail. UCS has gained importance in extensive and exhaustive
applications both for business and local services. The UCS package can unify
and automate the user experience across many devices. Numerous IT-dependent
enterprises struggle to keep up pace with quick technological changes. The
growing trend of IT-consumerization has fostered workforce management evolution
via BYOD and similar trends such as bring your own PC (BYOPC), bring your own
technology (BYOT), and bring your own phone (BYOP).
This concept helps to connect personal devices such as a laptop,
PCs, smartphones and tablets to an organization’s vertical network, which helps
the employee to gain network access from remote locations through their own
devices. This has led to greater operational, organizational and financial
benefits. A major driving force behind BYOD is the new attitude of
self-sufficiency IT among the employees who already own their personal gadgets.
Rapid adoption of iPads, lightweight ultra books and wide screened laptops are
paving the way for BYOD adoption across several workstations. There are
different types of UCS such as presence technology and enterprise messaging,
video conferencing, telephony and online meetings. Growing adoption of UCS
mainly from service enterprises for core business tasks owing to flexibility,
scalability and high level of availability (HA) are likely to boost market
demand over the forecast period.
The global UCS market is segmented on the basis of product,
application and region. Product outlook includes cloud-based or hosted unified
communications and on-premise unified communication. The application outlook
includes several industry verticals as end users such as healthcare,
enterprises, government, education and others. The regional classification of
the global market includes North America, Asia Pacific, Europe and rest of the
world (RoW). Cloud-based UCS has taken over on-premises technology and several
businesses have adopted cloud-based communications and phased out on-premises
technology owing to several reasons. These include low CAPEX of hosted &
cloud-based UCS, lower capital expenditure and negligible hardware costs except
for personalized phones.
Europe and Asia are expected to witness significant growth in
global UCS market, owing to the need for effective collaboration, communication
and low-cost implementation. China and India are likely to generate highest
service demand in Asia Pacific, owing to a burgeoning population and growing
need for high-speed data networks. However stringent telecom regulations from
India, Vietnam, Indonesia and China are expected to restrain market growth over
the forecast period. Key market players include Cisco Systems, NEC Corp.,
Polychom Inc., Alcatel – Lucent, Microsoft Corp, Unify GMBH, and Verizon
Communications. Cisco is dominating the current competitive landscape, owing to
high dependency of major Fortune 500 companies on the former’s technological
solutions.
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