26th
November 2018: Global Positioning
System (GPS) technology has advanced its applications across
several industries over the globe; the new applications ranges are coming up
due to its substantial advantages. Few applications are simple, such as
determining a location, whereas some are complex blends of GPS with communications
and other technologies. The fast growth in GPS commercial applications has been
witnessed by the firms building GPS satellites and equipment’s over the past
few years. In future, the GPS market is anticipated to flourish with new
technological advancements. One of the key factors contributing to growth of
global market for GPS IC is the increased use of GPS ICs in smartphones. Global
GPS IC market has also been observing the advancement of multifunctional GPS
ICs. Though, the absence of accuracy in GPS data could encounter challenge to
the growth of GPS IC market.
GPS offers benefit such as wireless connectivity and low power
consumption, which is also anticipated to drive market demand over the forecast
period. However, factors such as its high cost of operation may hinder its
market growth. Technical glitches such as satellite orbit shift and clock
inaccuracy also pose to be a challenge to the GPS market. The rapid growth in
the improvement of global positioning system integrated circuits technology is
a key trend in the Global GPS IC market. Vendors of the GPS integrated circuits
design the ICs by focusing on the requirements end users. Technological
improvements in GPS IC are in terms of refining the navigation abilities along
with adding extra some features. With technological developments, GPS devices
are planned with communications and other technologies such as voice-guided
navigation applications, tracking and tracing, location-enabled search,
voice-guided in-car navigation, people tracking, and advertising.
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The growing demand for GPS ICs in smartphones is one of the
foremost growth drivers for the Global GPS IC market. Presently, nearly nine
out of ten smartphones are GPS enabled and these devices are anticipated to
contribute significantly to the overall revenue of the Global GPS IC market.
With implanted mapping services and GPS receivers in smartphones, users are
able to obtain text and voice-guided directions, data on points of interest,
and real-time position tracking. Moreover, the Global Smartphone market unit
shipment is projected to grow considerably over the forecast period, which in
turn will assist the growth of GPS IC. Geographically the global market for GPS
IC is segmented into North America, Asia Pacific, Middle East and Asia, Europe
and Latin America, while the Key regions for this market are North America,
Asia Pacific and Europe. Middle East and Africa is still lagging behind in this
technology as the adoption rate is less in countries of MEA. Asia Pacific is
anticipated to appear as high growth regional market due to rising demand for
GPS technology in nations such as India and China. Europe and North America are
also anticipated to witness substantial growth over the forecast period.
The key vendors dominating the global market for GPS IC include
Qualcomm Inc., Broadcom Corp., Texas Instruments Inc., Media Tek, and CSR Plc.,
while other predominant players include Maxim Integrated Products Inc., RF
Micro Devices, and Analog Devices Inc. Qualcomm is the chief GPS integrated
circuit vendor which is followed by Broadcom at second place.
MediaTek has now appeared as a major threat, being third on
innovation, following very striking shipments of its combinations of ICs into
confined Chinese smartphone vendors. Moreover it is strong on recreational and
cameras, with an increasing existence in other markets. MediaTek move towards
entirely embedded GPS in 2013 should show significance in fueling market share
over the forecast period. Beside this, STMicroelectronics is competing aggressively
among competitors with its new Tesco III platform giving it significant
flexible design.
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